Revolutionizing traceability and authenticity with a DNA-based technology
Haelixa offers an innovative DNA-based solution that empowers responsible brands to ensure material authenticity, verify the origins of raw materials, authenticate recycled materials and protect finished products against counterfeiting.
How it works
DNA is nature’s most precise and tamper-proof identifier. Haelixa applies unique synthetic DNA markers directly to raw materials, creating a unique fingerprint that cannot be copied or removed.
Throughout the supply chain, materials are tested in certified laboratories. Using the same PCR technology familiar from COVID testing, our method can detect the DNA marker even in tiny quantities. This ensures that the tagged material can be identified at every stage.
Our test allows you to verify origin, authenticity, and recycled content, and to demonstrate compliance with regulations, providing brands and manufacturers with bulletproof evidence of their claims.
Communicate with honesty, integrity, and pride – backed by science and transparency through the Haelixa technology.
Download our traceability whitepaper for brands
Gain insights and data driven facts on
- Building consumer trust with transparency
- The reliability of DNA technology
- Strategies for meeting sustainability goals
Our DNA Marker
Engineered to meet the most rigorous industry standards, our technology guarantees reliable and audit-ready compliance.
- Vegan and non-GMO
- GOTS-approved as a certified chemical input
- Compatible with OEKO-TEX® Eco-Passport and OEKO-TEX® Standard 100
- Unique with distinct DNA for each supplier, brand, or material
- Scalable and easy to integrate into production processes
- Reliable and withstands harsh processing
- Safe for products, people, and the planet, with GRAS certification
Where to apply
Explore how DNA technology enables traceability and authenticity across materials and industries.
| Industry | Purpose | Application | |
|---|---|---|---|
| Traceability | Textile, apparel, precious metals & gemstones. | End-to-end proof of origin and material integrity across the entire supply chain. | Premium fibres, yarns, and fabrics traced from source to final product. |
| Authenticity | Luxury (bags, watches, jewelry), precious metals & gemstones. | Authenticate every product — and prevent counterfeits from entering the supply chain. | Authentication of watches, jewelry and high-value accessories (e.g. bags). |
Why choose a DNA-driven solution in textile supply chains?
In-Product methods, such as encapsulated DNA tracers of Haelixa, stand out for their unmatched versatility, tamper-proof protection, stability, and scalability—without compromising safety. These permanent tracers cannot be removed, tampered with, or altered.
Off-Product methods, such as certifications, lack reliability. Supply chain documentation or labels are often falsified and do not correspond to the actual product.
On-Product solutions, like barcodes and RFID, provide better tamper resistance but are less versatile.
| Feature |  Haelixa: DNA tracers | Dyes and pigment tracers | Isotope based | Certificates |
| Method | In-Product | In-Product | In-Product | Off-Product |
| Versatility | High | Limited to selected fibers | Limited to natural fibers in mapped areas | High |
| Security | High – keylock mechanism | Medium | Medium | Low – not product liked |
| Third party verification | Yes | No | Yes | Yes |
| Stability | High – detectable after dyeing, bleaching, washing | Challenging after dyeing | Medium – affected by processing | Paper trail only |
| Toxicity | Safe – FDA GRAS compliant | Includes rare earth metals | Safe | Safe |
| Scalability | High – very effective spray mechanism | Medium – depending on materials | Medium – requires expensive mapping | Medium – depends on verification method |
Traceability inspired by the Swiss Alps
We use DNA derived from Swiss mountain herbs to forensically identify materials. Ensuring verified origin and guaranteed authenticity through a natural, science-based signature found nowhere else in the world.
Applied in seconds. Safe. Invisible. Resilient across the entire supply chain.
Frequently asked questions
Haelixa uses physical traceability with embedded DNA markers to track products and materials throughout the supply chain. This ensures reliable data fixed within the product itself. It allows to identify single mines, lots, and supply chain steps, and can even differentiate recycled from conventional and non-recycled materials. No complex database is required, and testing can be done with a portable device, making it both affordable and practical. Additionally, Haelixa offers as many distinct markers as needed for highly reliable, forensic-level identification, setting it apart from other technologies.
Yes, our DNA-based markers are safe. They are engineered to be non-toxic, vegan, and biodegradable, making them environmentally friendly and safe for ecosystems. It is FDA GRAS (Generally Recognized as Safe) in the United States, which means they are safe for consumption and do not affect skin, materials, or other items they may come in contact with. They are OEKO-TEX ECO-PASSPORT certified, which means they have been tested and analysed against strict criteria for low environmental impact.
Haelixa’s reliable verification process uses quantitative PCR testing to confirm project-specific DNA markers with a clear forensic result. Samples are analyzed in certified labs, following Haelixa’s detailed guidelines. The fast, non-destructive process delivers results within five business days, providing a Certificate of Analysis for regulatory compliance and complete supply chain transparency, ensuring brands can confidently authenticate materials.
The DNA is embedded in a protective capsule, dramatically improving DNA stability and providing unprecedented resilience. It is compatible with chemical treatment of both natural and synthetic textiles. Gold melting and surface layer removal are the only industrial treatments that the markers do not survive.
Tried and trusted
