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Our journey

Founded in 2016 as a spin-off from ETH Zürich, Haelixa is a deep tech company using DNA-based technology to verify product origin and authenticity.

Our markers are natural, invisible, harmless, and resistant. Backed by 20+ global awards, our technology powers TraceDNA™ for textile traceability and ProofDNA™ for luxury product authentication.

green dna background

Haelixa is a global company based in Switzerland with a team of international experts.

laboratory technician analysing cotton in lab 2
two women working in office
three laboratory technicians working in lab
Haelixa's laboratory in Kemptthal, Switzerland, runs tests to detect the presence of DNA.
two women working in office
Haelixa laboratory technician analyzing gemstone samples for DNA traceability and supply chain verification
Laboratory analysis of gemstones to verify Haelixa DNA markers.

    Leadership

    Chief Executive Officer
    Chief Technology Officer & Co-Founder
    Marketing Director
    Chief Scientific Officer
    Director Anti-Counterfeiting and Brand Protection

    Board

    Board Member at Haelixa, founder and former CEO of Infinited Fiber Company
    Board Member at Haelixa, CEO at ImpactOne, Ex-CEO at Panalpina
    Board Member at Haelixa, Board Member at Gildan, Sustainability Advisor and Ex-Chief Sourcing Officer at PUMA 
    Board Observer at Haelixa, Head of Investment at Verve Ventures

    Advisors

    Hanspieter Pieth
    Board Member, Estima AG and Delegate of the Board of Directors, Meister 1881
    Frank Mueller
    CEO at The Bridge To Luxury
    Textile Advisor & European Climate Pact Ambassador
    Co-Founder, Advisor & ETH Professor
    Co-founder & Advisor, ETH Professor
    Textile Advisor & Founder Future Fabrics Expo
    Co-Founder Haelixa, Sr. Investment Manager, Emerald Technology Ventures
    Ex-CEO at Cascale, Board Apparel Impact
    “Manufacturers today are expected to meet rising standards of transparency without slowing production or increasing risk. They deserve a traceability solution that works with them, not against them. Haelixa enables exactly that.”
    Anne-Laure Descours
    ex Chief Sourcing Officer, PUMA
    “What convinced me about Haelixa is its simplicity: the proof lives in the material itself, with nothing extra to install or maintain. I’d like to see a swab test become as ordinary a part of authentication as a hallmark once was. Why is that important? The reliable and easy to execute validation of origin will increase consumer trust in the luxury industry’s offerings”
    Dr. Frank Müller
    Former CEO of Glashütte Original
    Frank Mueller
      SDG 5 Gender Equality
      SDG 8 Decent Work and Economic Growth
      SDG 12 Responsible Consumption and Production
      SDG ESG 13 Climate Action

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