Revolutionizing traceability with a DNA-based technology
Haelixa offers an innovative DNA-based traceability solution that empowers responsible brands to ensure material authenticity, verify the origins of raw materials, and achieve full supply chain transparency.
How it works
Our DNA marking solution is applied via a simple, tamper-free spray process, providing a highly versatile and secure way to track raw materials from fiber to the finished product.
Tracing raw material from fiber to retail
We apply natural DNA to your fibers or other raw materials, giving them a unique, traceable identity.
We verify the DNA presence at every stage in your supply chain using qPCR tests. Corresponding certificates can be uploaded into any digital traceability tool or ERP system.
With our tests, you receive the authentic material you sourced and paid for, protecting both your supply chain and consumer trust.
Communicate with honesty, integrity, and pride – backed by science and transparency through the Haelixa technology.
Download our traceability whitepaper for brands
Gain insights and data driven facts on
- Building consumer trust with transparency
- The reliability of DNA technology
- Strategies for meeting sustainability goals
Our DNA Marker
Meeting the highest industry standards, our traceability solution ensures compliance for textiles, metals, and precious minerals:
- Vegan and non-GMO
- GOTS-approved as a certified chemical input
- Compatible with OEKO-TEX® Eco-Passport and OEKO-TEX® Standard 100
- Unique with distinct DNA for each supplier, brand, or material
- Scalable and easy to integrate into production processes
- Reliable and withstands harsh processing
- Safe for products, people, and the planet, with GRAS certification
Fiber and material types
At Haelixa, we use DNA technology to enable traceability across various fibers and materials.
- Verify the origin, quality, and ethical production of any textile fiber, such as organic and regenerative cotton, silk, and cashmere.
- Strengthen recycled material traceability (GRS/RCS) by verifying the origin of recycled feedstock.
- Authenticate next-gen materials to verify theirs content in finished goods.
- Ensure compliance with supply chain due diligence and green claim requirements.
- Ensure responsible mining practices
- Support conflict-free and fairtrade certifications
- Enhance brand value with traceable luxury products
- Ensure compliance with supply chain due diligence and green claim requirements
- Ensure ethical sourcing and conflict-free status
- Authenticate the origin and quality of diamonds and coloured gems
- Enhance brand value with traceable luxury products
- Authenticate branded products and avoid counterfeiting
Why choose a DNA-driven solution?
In-Product methods, such as encapsulated DNA tracers of Haelixa, stand out for their unmatched versatility, tamper-proof protection, stability, and scalability—without compromising safety. These permanent tracers cannot be removed, tampered with, or altered.
Off-Product methods, such as certifications, lack reliability. Supply chain documentation or labels are often falsified and do not correspond to the actual product.
On-Product solutions, like barcodes and RFID, provide better tamper resistance but are less versatile.
| Feature |  Haelixa: DNA tracers | Dyes and pigment tracers | Isotope based | Certificates |
| Method | In-Product | In-Product | In-Product | Off-Product |
| Versatility | High | Limited to selected fibers | Limited to natural fibers in mapped areas | High |
| Security | High – keylock mechanism | Medium | Medium | Low – not product liked |
| Third party verification | Yes | No | Yes | Yes |
| Stability | High – detectable after dyeing, bleaching, washing | Challenging after dyeing | Medium – affected by processing | Paper trail only |
| Toxicity | Safe – FDA GRAS compliant | Includes rare earth metals | Safe | Safe |
| Scalability | High – very effective spray mechanism | Medium – depending on materials | Medium – requires expensive mapping | Medium – depends on verification method |
Traceability inspired by the Swiss Alps
We use natural DNA from Swiss mountain herbs to mark and trace fibers like organic cotton and cashmere. Our eco-friendly technology ensures product origin and authenticity – with a unique Swiss signature you won’t find anywhere else in the world. Sprayed on in seconds. Safe, invisible, and resilient throughout the supply chain.
Frequently asked questions
Haelixa uses physical traceability with embedded DNA markers to track products and materials throughout the supply chain. This ensures reliable data fixed within the product itself. It allows to identify single mines, lots, and supply chain steps, and can even differentiate recycled from conventional and non-recycled materials. No complex database is required, and testing can be done with a portable device, making it both affordable and practical. Additionally, Haelixa offers as many distinct markers as needed for highly reliable, forensic-level identification, setting it apart from other technologies.
Yes, our DNA-based markers are safe. They are engineered to be non-toxic, vegan, and biodegradable, making them environmentally friendly and safe for ecosystems. It is FDA GRAS (Generally Recognized as Safe) in the United States, which means they are safe for consumption and do not affect skin, materials, or other items they may come in contact with. They are OKEO-TEX ECO-PASSPORT certified, which means they have been tested and analysed against strict criteria for low environmental impact.
Haelixa’s reliable verification process uses quantitative PCR testing to confirm project-specific DNA markers with a clear forensic result. Samples are analyzed in certified labs, following Haelixa’s detailed guidelines. The fast, non-destructive process delivers results within five business days, providing a Certificate of Analysis for regulatory compliance and complete supply chain transparency, ensuring brands can confidently authenticate materials.
The DNA is embedded in a protective capsule, dramatically improving DNA stability and providing unprecedented resilience. It is compatible with chemical treatment of both natural and synthetic textiles. Gold melting and surface layer removal are the only industrial treatments that the markers do not survive.
Tried and trusted
