As regulatory pressure increases across Europe and the United States, brands are facing stronger demands for verifiable proof of origin. To address these challenges, Haelixa and CottonConnect hosted a webinar on how digital and physical traceability can work together to provide reliable, audit-ready evidence.
The session explored how CottonConnect’s on-ground programmes and digital platform map the supply chain from farm group to finished garment, and how Haelixa’s DNA marker adds a scientific layer of verification that survives all processing stages. Together, these tools offer brands a practical way to detect mixing, confirm origin, and support compliance.
The one-pager below captures the key insights from the webinar, including results from the 2023 pilot with C&A, which traced over 60 million garments. You can also watch the full recording here for a deeper look at how this integrated approach works in practice.