Haelixa reveals its new brand identity – a fresh logo, a redesigned website, and a comprehensive visual and strategic update that signals a major milestone in their journey. Haelixa now presents a brand as powerful and purposeful as the technology behind it: Tracing raw materials from fiber to retail.
What began as a visionary startup with a revolutionary DNA-based traceability technology in Zurich has grown into a trusted global partner for brands seeking unparalleled supply chain transparency. Today, our rebranding represents not just a new look, but a reflection of the maturity and professionalism that now defines our company and our solution.
“This rebranding marks a new chapter for Haelixa. Our identity now reflects the strength and reliability of our technology, reinforcing that we are the trusted partner for brands that view transparent supply chains as a competitive advantage.”
Patrick Strumpf, CEO of Haelixa
The new visual identity with a bolder, more confident logo and a deeper, more natural green color palette was developed in collaboration with HEAVY, a Copenhagen-based branding agency renowned for helping visionary tech companies translate ambition into impactful design. The new look underscores the precision and purpose of Haelixa’s technology, while conveying the organic connection to nature and authenticity at the heart of our mission.
“With Haelixa’s design, we focused on bringing clarity to their DNA-based technology. We created a cleaner, more structured visual identity that reflects scientific precision, flexibility, and a sense of trust and focus.”
Robert Daniel Nagy and Phong Thanh Phan, co-founders & designers of HEAVY
A new experience
Alongside the visual rebrand, the new Haelixa website provides an enhanced user experience. Faster, more intuitive, and designed to better communicate our value across industries. Whether you’re a sustainability leader, supply chain professional, or C-Level executive, the new site makes it easy to discover and understand the advantages of physical traceability for brands.
About Haelixa
Founded in Switzerland in 2016 as a spin-off from ETH Zurich (Swiss Federal Institute of Technology), Haelixa is a deep tech company that uses patented DNA marker technology to verify product origin and authenticity. Haelixa markers are built with natural DNA sequences, are invisible, harmless and built to be resistant. TraceDNA™ gives brands physical proof of material origin for cotton, recycled fibres, precious metals and gemstones. ProofDNA™ gives luxury Maisons forensic proof of authenticity for watches, jewellery and leather goods, verified on-site within minutes.
