Haelixa and TextileGenesis strengthen their partnership with a new integration that combines forensic DNA verification with advanced digital traceability, marking a major step forward in transparent and verifiable supply chains.
In a significant advancement for supply chain transparency, TextileGenesis has introduced a new feature in its advanced digital traceability solution, the Fiber-to-Retail (FTR) module, enabling suppliers to upload Haelixa DNA/Forensic Traceability Certificates via a dedicated dropdown menu: ‘DNA/Forensic Traceability Certificate’. This integration bridges the gap between physical and digital traceability, offering brands and suppliers a unified platform to verify material authenticity from source to retail.
The textile industry continues to face growing risks of fiber adulteration, blending, and fraudulent claims, particularly when it comes to premium materials such as organic cotton, recycled fibers, cashmere, and other high-value fibers. By combining Haelixa’s forensic DNA markers, which are embedded directly into the fiber, with TextileGenesis’ blockchain-inspired digital chain of custody, this integration enables a multi-layered traceability system, providing irrefutable scientific evidence alongside transparent, tamper-proof digital records.
“Traceability must go beyond trust—it must be verifiable. By embedding natural DNA markers at the fiber level, we offer forensic proof of origin. When paired with TextileGenesis’ digital platform, brands gain unprecedented visibility and assurance over the authenticity of their materials throughout the supply chain.”
Gediminas Mikutis, Founder & CTO of Haelixa
“Supply chain transparency demands both depth and integrity. This integration with Haelixa is a powerful example of how digital and physical traceability methods can complement one another. It allows brands to consolidate all traceability data, transactional, certified, and forensic, into a single, trusted system of record.”
Amit Gautam, Founder & CEO of TextileGenesis
As global regulatory frameworks increasingly emphasize evidence-based sustainability claims, this collaboration supports brands and suppliers in strengthening their traceability infrastructure, reducing compliance risks, and reinforcing consumer trust through authenticated data and science-backed proof of origin.