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Empowering Traceability of Organic Cotton in Greece

From field to fabric in record time – Petsas S.A. pioneers a new benchmark in traceability, marking GOTS-certified organic cotton with Haelixa’s DNA technology in just one day.

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The Challenge

With a longstanding commitment to ethical manufacturing and environmental responsibility, Petsas S.A. has built a reputation as a trusted player in Greece’s textile sector. As global demand for verified organic fibers continues to rise, the company identified the need for a reliable, science-based solution to safeguard the integrity of its organic cotton – ensuring it remains distinct from conventional fibers throughout the supply chain.

The Solution

To achieve full transparency across its supply chain, Petsas S.A. partnered with Haelixa to implement a comprehensive, end-to-end traceability system across its vertically integrated operations.

Haelixa’s innovative DNA technology marks the organic cotton directly at the source, providing a unique, tamper-proof identifier that remains intact throughout all production stages from farm to finished garment. This ensures each step of Petsas S.A.’s production process is fully transparent, verifiable, and aligned with the company’s commitments to responsible sourcing.

One-Day Setup

Thanks to its plug-and-play design Haelixa’s DNA marker system was installed and operational within a single day! The sprayer was fully functional without any need for additional infrastructure or process changes.

The Petsas team was trained on-site by our experienced technicians in calibrating the dosage, and ensuring optimal application onto the organic cotton lint and the marking began the very same day.

“At Petsas S.A., we believe that true sustainability starts with transparency. With Haelixa’s DNA technology, we can now verify every step of our organic cotton journey — from farm to finished garment.”
Mr. Petsas Dimitrios & Mr. Vasileios Petsas
Petsas S.A.

The Results

  • 100% verified traceability: Complete, transparent tracking of all organic cotton processed within Petsas S.A.’s facilities – covering every production stage from farm to export-ready garments.
  • Strengthened marked position: Empowered Petsas S.A. to meet client and regulatory demands for verified sustainable practices, enhancing its leadership in the European textile sector.
  • Enhanced consumer trust: Transparent digital product passports engage end consumers, reinforcing confidence in the product’s authenticity, quality, and ethical produciton.

About Petsas S.A.

Founded in 1983 by Dimitrios Petsas in Komotini, Petsas S.A. has evolved into one of Greece’s most prominent vertically integrated textile producers. Specialising in the production of high-quality underwear, Petsas S.A. controls all stages of production – from raw cotton sourcing to finished garments – ensuring efficiency, quality, and cost-effectiveness.

Committed to sustainability, Petsas S.A. operates under an Environmental Management System aligned with IOS 9002 standards, promoting continuous improvement, resource protection, employee safety, and reduced environmental impact.

Organic cotton fields of Petsas S.A. in Greece – where traceability begins at the source.
Our technical team supported the team on site in setting up the sprayer system directly at the mill, calibrating the dosage, and ensuring optimal application onto the organic cotton lint.
The marking solution is applied via a simple, tamper-free spray process, providing a highly versatile and secure way to track raw materials from fiber to the finished product.
The DNA marker applied is invisible, harmless, and tamper-proof, and can be verified later with lab analysis.
Complete, transparent tracking of all organic cotton processed within Petsas S.A.’s facilities – covering every production stage from farm to export-ready garments.
Seamless integration of Haelixa's DNA marking system completed in just one day at the Petsas mill in Greece.
Bottle in hand image
Haelixa's DNA markers are safe – non-toxic, vegan, and biodegradable.
Sprayer Solution of Haelixa
Seamless integration of Haelixa's DNA marking system in just one day – enabling traceability across the entire supply chain.