Forensic proof of authenticity
Haelixa offers a bulletproof DNA-based anti-counterfeiting solution that empowers luxury brands to verify the authenticity of their products and prevent counterfeits. Exclusive. Invisible. Secure.
Independently confirm the authenticity of your products.
Haelixa’s invisible DNA markers create a unique signature that cannot be faked, removed, or altered. Providing a secure proof of authenticity for watches, jewellery and handbags.
- Secure value retention of luxury items through generations.
- Prevent counterfeits and leverage trust.
- Improve customer experience.
- Protect brand equity.
Unique DNA markers are integrated directly at the production site, binding securely to the product without leaving residues or requiring additional processing, and enabling fast, on-site authenticity verification through a simple swab and forensic PCR test.
How it works
1. Marking
Invisible DNA markers are bound directly to the finished product.
2. Distribution
Products enter circulation with embedded forensic proof.
3. On-demand verification
Authentication is verified via a simple swab and forensic test, with results available within minutes.
4. Record and certify results
Verification outcomes are documented in Certificates of Analysis (COA) and shared securely.
1. Application
Invisible DNA markers are bound directly to leather goods during or after the manufacturing process.
2. Distribution
Products enter circulation with embedded forensic proof.
3. On-demand verification
Authentication is verified via a simple swab and forensic test, with results available within minutes.
4. Record and certify results
Verification outcomes are documented in Certificates of Analysis (COA) and shared securely.
1. Tagging
Invisible DNA markers are applied directly to the artwork, binding securely to the surface without altering its appearance or integrity.
2. Gallery Display
The artwork is displayed or enters circulation with embedded forensic proof of authenticity, remaining invisible to the eye.
3. Verification
Authenticity can be verified at any time through a simple swab and forensic test, with results available within minutes.
Authenticity is the foundation of luxury.
We can authenticate a wide range of luxury products. From jewellery, watches and leather bags to limited-edition fashion and pieces of art.
- Luxury goods are increasingly targeted by sophisticated counterfeits.
- Documentation and serial numbers can be forged.
- Digital tracking technology such as Blockchain or NFC alone cannot prove physical product authenticity.
- Brands and consumer request a verifiable forensic proof of Authenticity.
- High-quality fakes flood the luxury market.
- Super clones are even for experts challenging to identify. Existing authentication methods are not sufficient, expensive and require time.
- Luxury industry faces increasing and significant lost sales every year according to various studies.
- Brand equity and consumer’s trust erode rapidly.
- Protecting brand reputation & customer trust requires proof beyond certificates.
- DNA marker are integrated directly into the product.
- Invisible, tamper-proof and impossible to replicate.
- Testing provides forensic proof of authenticity.
- Applicable across jewellery, fashion, watch and leather industry.
- Discreet process, no impact on aesthetics or product properties.
- Authentication and customer communication any time later remains in your hands.
- Prevent counterfeits by providing unforgeable, science-backed authentication anywhere in the world.
- Protect brand equity & Claim technology leadership reinforcing exclusivity and heritage.
- Build trust in primary & secondary (resale) markets.
- Improve customer experience by providing decentral and instant forensic proof of authenticity at significantly lower costs.
Frequently asked questions
DNA-based authentication is intrinsic rather than superficial. Unlike labels, serial numbers, or digital features, Haelixa’s DNA markers cannot be copied, visually replicated, or reverse-engineered. They provide forensic-grade proof of authenticity that remains embedded directly in the product itself and is resistant to wear, handling, and environmental exposure.
Haelixa’s DNA authentication remains effective for decades and even generations.
The DNA marker is extremely stable and stays embedded in the product throughout its entire lifetime. As long as the material exists, the DNA can be detected and authenticated with forensic certainty, even more than 100 years after marking.
The authentication process is simple and efficient, involving two steps. The product is first swabbed, and the swab is then inserted into a customized, user-friendly PCR device. Results are generated locally within minutes.
Yes. Haelixa’s DNA markers provide legally robust, forensic-grade evidence that can support enforcement actions, customs seizures, and legal proceedings. The technology offers a high level of credibility and reliability for official investigations and brand protection efforts.
How do you prove authenticity and origin beyond documentation?