We’re excited to invite you to a special joint webinar hosted by CottonConnect and Haelixa, showcasing how digital and physical traceability work together.
Thread of Truth: The Power of Digital and Physical Traceability
From shifting regulations and tariffs to climate-related disruptions, knowing exactly where your materials come from is essential for resilience, compliance, and brand trust.
This session will take you inside a pioneering project with global brand C&A — combining CottonConnect’s TraceBale digital platform with Haelixa’s DNA marker technology to provide verifiable authenticity from farm to finished garment.
Date: 11 September 2025
Time: 11:00 AM CET
Duration: 50 minutes
What you’ll learn:
- How digital and physical traceability combine to verify authenticity and prevent fraud
- Real-world case study with global brand C&A
- How to strengthen brand claims on sustainability and ethical sourcing
- Strategies to future-proof your traceability approach
Speakers & Moderator
CTO & Co-founder, Haelixa
Global Director of Strategy and Impact, CottonConnect
Board Advisor, Haelixa & Executive Director, Eco-Age
This webinar is a must-attend for brands, retailers, and suppliers looking to navigate regulatory complexity, protect brand integrity, and future-proof their traceability strategy.
We look forward to seeing you there!