We have partnered with New Focus Textiles to deliver forensic proof of recycled cotton content across their textile-to-textile manufacturing operations. This collaboration represents a meaningful step toward evidence-based verification in recycled material sourcing, addressing one of the most persistent credibility challenges in today’s circular materials market.
Our non-toxic DNA marker is applied directly to post-industrial and post-consumer cotton waste before shredding and remains intact throughout New Focus Textiles’ mechanical recycling process. Derived from Swiss mountain herbs, the marker is permanent, cannot be removed or copied, and stays embedded throughout spinning, weaving, dyeing, and finishing.
At any point in the supply chain, the material can be tested in an accredited laboratory using a simple PCR analysis to confirm origin and verify recycled content. This provides physical, scientific proof of recycled fibre identity—going beyond certification schemes that rely solely on documentation or chain-of-custody declarations.
“Recycled claims need solid evidence. By marking textile waste, manufacturers can scientifically prove the presence of recycled content in new fibres, yarns, or garments and secure customers’ trust.”
Patrick Strumpf, CEO of Haelixa
New Focus Textiles produces GRS-certified recycled cotton fabrics from post-industrial and post-consumer feedstock through its T2T™ (Textile-to-Textile) programme. By integrating our DNA-based traceability, each recycled batch becomes scientifically identifiable and can be aligned with digital records on platforms such as TextileGenesis. This enhances material transparency across suppliers, auditors, and global brands.
“Scientific verification strengthens customers’ trust. Our buyers no longer need to rely on claims alone. We can verify the recycled origin of their fabrics with forensic evidence.”
Jennie Peterson, PhD, Partner at New Focus Textiles
This system strengthens upcoming EU Digital Product Passport readiness and addresses increasing regulatory scrutiny of green claims. By providing material-level verification, the solution helps brands reduce both compliance and reputational risk when sourcing recycled cotton.