e-P Summit 2025 by Pitti Immagine took place in Florence, in the beating heart of global fashion. We were honored to represent Haelixa and showcase our DNA-based traceability technology to key stakeholders at the forefront of fashion innovation.
On stage, our co-founder Gediminas Mikutis, emphasized a vital point: Authentic supply chain transparency demands more than digital solutions. It requires physical traceability to deliver radical transparency.
Key Takeaways
- Fashion needs early adopters and the courage to lead change.
- Gen AI is redefining how brands build human, customer-centric journeys.
- Waste can be beautiful: Circular design is a force for responsible innovation.
- True transparency starts with visibility into materials.
- Brands have a voice – not to be perfect, but to guide, educate, and empower better choices.
The future of fashion is a fusion of purpose, transparency, and technology.
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