Soorty partners with Haelixa to guarantee transparency in recycled denim

Soorty Denim is one of Pakistan’s largest vertical denim manufacturers, with strong recycling capabilities and big focus on innovation and sustainability. Soorty is recognized for its eco-friendly production processes, ethical labor practices, and the use of organic and recycled materials.

The company supplies denim to leading global fashion brands and retailers. Haelixa and Soorty partnered in 2019 to establish a reliable and transparent system for tracing the denim Soorty recycles, ensuring authenticity and accountability throughout the supply chain.

One of the main difficulties with recycled denim is the lack of verification systems. Unlike virgin cotton, recycled denim originates from various sources, including post-consumer garments and industrial waste, making it complex to monitor its exact provenance.

Additionally, its supply chain is often highly fragmented, involving multiple players in the collection, sorting, and processing stages. This complexity increases the risk of losing crucial traceability information.

Paper certifications do not directly connect to recycled fibers in the supply chain. Without this link, they are inherently vulnerable to unintentional substitution and fraud, undermining their credibility.

The failure to effectively track the composition of finished products directly leads to misrepresenting their sustainability credentials, significantly contributing to the problem of greenwashing. Addressing this issue is essential to ensure transparency and accountability in product claims.

Haelixa provides a DNA solution that Soorty uses to mark post-consumer waste, enabling the verification of recycled cotton before the recycling process begins. This pre-marking ensures that the correct feedstock enters the supply chain, preventing substitution.

After mechanical recycling, the marked waste is turned into fibers and made into garments. Samples of these garments are tested at Haelixa’s labs for DNA presence. Once validated, Soorty can confidently claim that their garments are made from recycled waste.

Our advanced physical traceability technology ensures that Soorty’s recycled materials come entirely from post-consumer waste. Haelixa preserves fiber identity at every supply chain stage, verifying the authenticity and integrity of the recycled content. Customers can trust that their sustainability claims are accurate and verifiable.

Soorty can confidently verify the origin of its fibers by utilizing data at each stage of the supply chain. This level of traceability enhances Soorty’s credibility and sets a benchmark for sustainable production practices within the denim industry. As consumer demand for transparency increases, collaborations like this lead to a more accountable and environmentally responsible fashion sector.