Prove the origin and authenticity will create a competitive advantage
Modern consumers have higher expectations when learning about a gem’s history, including the origin of raw materials and the values and principles of the companies involved in the production process. Despite this, the conditions surrounding the sourcing of coloured gemstones continue to lack transparency and independent verification. The entire value chain has become subject to scrutiny.
The producer or manufacturer will gain a competitive advantage by answering their needs. The clear added value, created through traceability, supports pricing and sales conditions, earns additional market share and increases the supplier’s preference by consumers. They are using the “Marked and Traced by Haelixa” label to communicate the added value provided through the traceability of the products.