Adding physical proof to digital identity. Swiss DNA-based technology for traceability and authentication.
Independently confirm the authenticity of your products.
ProofDNA™ creates a unique signature that cannot be faked, removed, or altered. Providing a secure proof of authenticity for watches, jewellery and handbags.
- Protect brand equity and customer trust
- Preserve resale value and provenance across generations
- Prevent return fraud
- Highly efficient batch marking, on-site verification
How it works
We use DNA marking to ensure full supply chain traceability and protect against counterfeiting. Applied through a simple spray method, our in-product solution provides tamper-proof, scientific verification for fibres, raw materials, and finished goods, confirming both origin and authenticity.
A simple solution to a complex problem.
Authenticate high-value goods with scientific proof of trust or trace products across supply chains.
We provide forensic proof that a product is exactly what it claims to be, securing brand equity and protection against counterfeit.
We provide scientific proof of material origin at every step of the supply chain, ensuring transparency, compliance, and trust.
Discover ProofDNA™
Download our ProofDNA™ brochure to see how a DNA marker embedded at material level gives luxury brands forensic, product-level proof of authenticity.
- How DNA markers prove product authenticity
- Why holograms and digital records alone can’t stop counterfeiting
- Verify authenticity anywhere, in minutes, with a forensic test
Founded by science
Founded in 2016 as a spin-off of the Swiss Federal Institute of Technology, Haelixa is revolutionizing traceability with DNA marking technology. Backed by Swiss innovation and 20+ global awards, we’ve become a globally recognized leader in supply chain transparency.
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