Webinar: Maximising Value Through Regenerative Agriculture & Traceability
Webinar
January 6, 2026
Every product tells a story – we ensure yours is verified.
Haelixa offers a bulletproof DNA-based traceability solution that helps brands trace material origins and verify the authenticity of finished products.
Our Clients & Partners
Receive the premium-quality materials you sourced and paid for – forensically verified.
Marked material
tons
Traceable products
million pieces
Verified sales value
billion €
Technology
How it works
We use DNA marking to ensure full supply chain traceability and protect against counterfeiting. Applied through a simple spray method, our in-product solution provides tamper-proof, scientific verification for fibres, raw materials, and finished goods, confirming both origin and authenticity.
A simple solution to a complex problem.
Trace products across supply chains or authenticate high-value goods with scientific proof of trust.
We provide scientific proof of material origin at every step of the supply chain, ensuring transparency, compliance, and trust.
We provide forensic proof that a product is exactly what it claims to be, securing brand equity and protection against counterfeit.
“Manufacturers today are expected to meet rising standards of transparency without slowing production or increasing risk. They deserve a traceability solution that works with them, not against them. Haelixa enables exactly that.”
Anne-Laure Descours
ex Chief Sourcing Officer, PUMA
“Transparency and ethical sourcing are crucial in our supply chain. As part of our commitment to traceability, we have begun implementing Haelixa DNA within our organic cotton supply chain. This gradual rollout will continue over multiple seasons in 2025, with an impact foreseen over the next years.”
Alexandre Saus-Salas
Head of Sourcing at C&A
“Traceability strengthens trust allowing better control of raw materials and increasing the transparency for clients. Thanks to Haelixa we’ll be able to track the material from the cotton field and ensure consistent information about the quality and sustainability throughout the whole supply chain.”
Simone Colombo
Head of corporate sustainability at OVS
“Haelixa creates a competitive advantage for every fashion brand.”
Heinz Zeller
Head of Sustainability & Logistics, HUGO BOSS
About us
Founded by science
Founded in 2016 as a spin-off of the Swiss Federal Institute of Technology, Haelixa is revolutionizing traceability with DNA marking technology. Backed by Swiss innovation and 20+ global awards, we’ve become a globally recognized leader in supply chain transparency.
Download our traceability whitepaper for brands
Gain insights and data driven facts on
- Building consumer trust with transparency
- The reliability of DNA technology
- Strategies for meeting sustainability goals
Spotlight on us – our media mentions
