“What convinced me about Haelixa is its simplicity: the proof lives in the material itself, with nothing extra to install or maintain. I’d like to see a swab test become as ordinary a part of authentication as a hallmark once was. Why is that important? The reliable and easy to execute validation of origin will increase consumer trust in the luxury industry’s offerings”

“As Group Advisor to KDDL and Delegate of the Board at Estima, I think about precision and quality at the component level. At Meister 1881, that same standard has to hold up in front of the client, years later. Haelixa’s DNA marker is one of the few technologies I’ve encountered that speaks to both of those worlds at once. I’m glad to bring that dual perspective to the team as they bring ProofDNA™ to manufacturers and retailers alike”

“At Gübelin, pioneering innovation has always been part of our heritage. In 2016, we partnered with Haelixa to develop a DNA-based tracer for gemstones. Integrated with blockchain technology through Provenance Proof, it helps make a gemstone’s journey from mine to market verifiable, bringing greater transparency and trust to our industry.”

“As one of Switzerland’s largest gold traders, we are seeing increased demand from institutional investors for responsibly produced gold products – because the traceability of precious metals is becoming a competitive advantage.”

“Manufacturers today are expected to meet rising standards of transparency without slowing production or increasing risk. They deserve a traceability solution that works with them, not against them. Haelixa enables exactly that.”

“At ORIGINALLUXURY, we believe meaningful progress in transparency and traceability comes through collaboration. We are delighted to work with innovative technology providers such as Haelixa to foster knowledge sharing and help the luxury industry better understand the wide range of solutions available today.”