WWD: Meet Five Fashion tech Start-ups Driving Sustainable Change
In the press
July 8, 2025
Every product tells a story – we ensure yours is verified.
Haelixa offers a bulletproof DNA-based traceability solution that helps brands verify material authenticity, trace product origins, and enhance supply chain transparency.
Receive the premium-quality materials you sourced and paid for – forensically verified.
Marked material
tons
Traceable products
million pieces
Verified sales value
billion €
Technology
How it works
We use DNA marking for product supply chain traceability, applied through a simple spray method. By using this in-product method, we offer a tamper-proof, highly versatile, and secure solution for tracking fibers and raw materials.
“Transparency and ethical sourcing are crucial in our supply chain. As part of our commitment to traceability, we have begun implementing Haelixa DNA within our organic supply chain. This gradual rollout will continue over multiple seasons in 2025, with an impact foreseen over the next years.”
Alexandre Saus-Salas
Head of Sourcing at C&A
“Traceability strengthens trust allowing better control of raw materials and increasing the transparency for clients. Thanks to Haelixa we’ll be able to track the material from the cotton field and ensure consistent information about the quality and sustainability throughout the whole supply chain.”
Simone Colombo
Head of corporate sustainability at OVS
“Haelixa creates a competitive advantage for every fashion brand.”
Heinz Zeller, Head of Sustainability & Logistics
HUGO BOSS
About us
Founded by science
Founded in 2016 as a spin-off of the Swiss Federal Institute of Technology, Haelixa is revolutionizing traceability with DNA marking technology. Backed by Swiss innovation and 20+ global awards, we’ve become a globally recognized leader in supply chain transparency.
Download our traceability whitepaper for brands
Gain insights and data driven facts on
- Building consumer trust with transparency
- The reliability of DNA technology
- Strategies for meeting sustainability goals
Spotlight on us – our media mentions
Our technology
Traceability inspired by the Swiss Alps
Inspired by the purity of the Swiss Alps, we use natural DNA from native mountain herbs to mark and trace fibers like organic cotton and cashmere. Our eco-friendly technology ensures product origin and authenticity – with a unique Swiss signature you won’t find anywhere else in the world.
