Diamond Denim
As demand for circularity in denim grows, brands are prioritizing the transparency and traceability of recycled fibers. To provide forensic evidence of recycling, Haelixa’s solution can mark and track recycled fibers.
Diamond Denim is part of the renowned Sapphire Group and one of the leading vertically integrated manufacturers in Pakistan. Haelixa assists in providing forensic evidence for claims regarding the use of recycled fiber.
Project Scope
Haelixa provides a liquid solution containing specific DNA markers for Diamond Denim to spray on post-consumer waste. Once the post-consumer waste is mechanically recycled into fibers and further processed into a finished garment, samples are sent to Haelixa labs to be tested for the DNA. Once verified, Diamond Denim can responsibly stand by its recycling claim.
“We are very happy with our first industrial application of the Haelixa marker. Once production was completed, we sent blind marked and unmarked samples back to Haelixa and their analysis proved to be 100% accurate! Within our mission to provide a clean and sustainable denim product, physical traceability is a big step forward. Haelixa reinforces our already solid supply chain controls and renders irrefutable proof that our product indeed contains what we declare.”
Ali Abdullah
Co-Founder at Diamond Denim by Sapphire
